& Awards.

Droga 5 
Freelance - Creative Director 2021 - Current

Firstborn / Isobar
Freelance - Executive Creative Director 
Peloton - Holiday Campaign 2021

McCann World Group
Executive Creative Lead USPS
SVP, Group Creative Director  
2017 – 2021

In 2017 I started freelancing at McCann WorldGroup to Co-lead the Verizon account with the challenge to create an integrated creative department for the brand. 
2018 I went full time with the new challenge of transforming McCann's digital production arm MRM into an idea-driven creative department. The work has been recognized by the Cannes Titanium jury at the Tribeca Film Festival and holds three innovation patents. Over my 3 years of leadership, the team won over 50+ major international awards. Putting McCann MRM on the map as a creative force. 
In 2019 I took on a new role as the Executive Creative leadership for USPS for McCann World group, leading an integrated approach, overseeing six agencies under the World Group umbrella (Brand / Digital / Direct / Social / Retail) with over 40+ creatives.

Google / Superfly
Creative Director for Google I/O 2016

Reinventing Google's annual Developer Conference, a 7,000-person three-day festival, The event was awarded "The Most Innovative Meetings 2016". And is today is the blueprint for all Google I/O's after.

Mother New York
Creative Director / Integrated Creative Lead
2012 – 2016  (4 years)

In my role as Creative Director and Integrated Lead, I helped steer the creative development of digital and traditional creative and new business pitches. I initiated and led the interactive and social part at Mother, creating a fully integrated creative department by identifying the agency's needs and hiring creatives, designers, UX specialists, and producers. Overviewing the creative output and implementing new processes and integration efforts across all departments in the agency. As Creative Director, I led accounts such as Google, Microsoft, Stella Artois, and many more. During my time at Mother New York, the campaigns I led have been appointed with more than 25 awards for the integrated work.

Wieden + Kennedy, DDB TribalArnold Worldwide, TBWA, Grey 
Creative Director / Senior Creative 
June 2010 – March 2012 (2 years)

After 7 years in one place, I wanted to widen my knowledge of different agencies, spending 2 years freelancing around the world.

180 Amsterdam
Art Director
2003 – June 2010  (7 years)

I was recruited by 180 Amsterdam straight after graduating from Hyper Island in Sweden. During my 7 years, I was part of the team that created groundbreaking global work for adidas that put them back on the map and surpassed Nike in sports advertising for the first time. The agency was awarded independent agency of the year. My work included campaigns such as the award-winning and globally recognized 2010 Football Campaign "Every Teams Needs..." and Adidas Bounce Campaign. I also created work for Amnesty International, collaborating with Yoko Ono, a brand campaign for Omega Watches, and a bunch of funny TV Commercials for Opel Cars. After 7 years, I decided to move on after helping set up 180 Amsterdam's digital agency Riot

Let's talk

3 x Silver Lion
1 x Bronze Lion
1 x Titanium Shortlist
10 x Shortlists 

One Show
3 x Gold Pencil 
2 x Silver Pencil 
2 x Bronze Pencil 
11 x Merit 

Webby Awards
7 x Winner
12 x Nominee

3 x Gold
2 x Silver 

3 x Bronze 

6 x Shortlist

1 x Wood Pencil

4 x Site of the day
3 x Mobile site of the day
1 x Adobe Cutting Edge Award
1 x Adobe Cutting Edge Award of the Year Semi Final

1 x Silver
3 x Shortlists

2 x Win

New York Festival
2 x Bronze

Epic Awards 
1 x Silver
2 x Bronze

IAC Awards
Best Show Rich Media Online Ad 
Best of Show Rich Media Online Campaign 
Best Internet Service Provider Rich Media Online Ad
Best Telecommunication Rich Media Online Ad
Best Internet Service Provider Rich Media Online Campaign
Best Telecommunication Rich Media Online Campaign

1 x Silver