Stella Artois Cidre
Hamptons Picnic Properties


Cider is the perfect day drink. It’s cool and crisp, and best enjoyed in the sun. While Europeans were well versed in the art of cider, it turns out Americans had no idea. One place New Yorkers associate with a day of sunny leisure is the Hamptons, so we launched Stella Artois Cidre by giving away a slice of it.


We launched a sweepstakes to win a luxury estate in the Hamptons, New York’s most coveted summer destination. It was 20 square feet—just big enough to throw a chic picnic.

The TVC turnd into a full interactive video experince, a "live" phone interview with the President himself to get your application for chance to get the estate. The story developed differently depending on the answers.

The make sure we sealed the deal, we partnered up with New York’s most famous real estate brokers and got our property on Million dollar listings. 


A series of pre rolls was created to promote the Hamptons Picnic Properties.